Saturday, March 29, 2014
This post, "Why web usage statistics are (worse than) meaningless," clears up many misconceptions about website statistics. Take special note about what a "hit" designates; and, why many hits may be insignificant for judging the amount of interest in your website.
Also, see why you should be skeptical about purveyors of SEO, especially those who promise substantial increase in "hits" as though they were necessarily significant.
Just take any html document and add graphics. For each occasion of access, the html document counts as one "hit" and each associated graphic adds another "hit." Such increase in "hits" does not indicate a substantive increase in text document traffic.
Take careful note of the issue of caching.
Here is the link for the article: On Interpreting Access Statistics